Page 1 rankings in 5 months, then 57.6K AI citations
Technical SEO and content strategy for a Canadian finance micro-SaaS product, built from zero search visibility.
85K search impressions
GSC · 5 months
Read the case study Case studies
What actually happened, with the receipts
56% traffic growth during the industry's slowest season
Fixed indexing across 300+ products for a 70-year-old specialty paint manufacturer.
58% increase in conversions
GA4 · winter season
Read the case study 786% growth in branded agent search
Platform migration and custom agent pages for a Dubai real estate agency.
21.5% increase in organic clicks
GSC · verified
Read the case study 65% more search impressions, six months straight
Content strategy and technical SEO for a Canadian commercial real estate software platform.
24% increase in organic clicks
GSC · 6 months
Read the case study Position 31 to position 12 in three months
On-page optimisation and local content targeting for an Ontario apartment rental company.
21% increase in organic clicks
GSC · 3 months
Read the case study CTR up 262% in six months
High-intent keyword targeting for a Canadian creative agency, refined for qualified leads over broad traffic.
2.9% CTR, up from 0.8%
GSC · 6 months
Read the case study Why work with me
Practitioner, not agency
Strategy built on research
Every recommendation starts with research into your market and your competitors. I do not guess at what will move rankings. I test it against your specific business goals first.
15+ years through every major update
I have worked through every major Google algorithm update since 2010, Panda, Penguin, BERT, and the Helpful Content Update among them. That history shapes practices built to hold up over time, not just this month ranking factors.
Work directly with me
You work with me from strategy through execution. No account managers, no outsourcing. Just the person you hired, doing the work personally.
Trusted by businesses in diverse markets
From AI SEO strategy to managed execution, and everything in between.
See how I can helpComplete SEO, from AI discovery to proven results
Search now means Google and every AI model your buyers ask instead.
Dashboard screenshot placeholder, roughly 1280x800, rendered with object-fit contain. Real search visibility dashboard to be supplied.
A complete search strategy is four connected pieces of work, not four separate services picked off a menu. Technical foundations make a site crawlable. Content structured for how AI models actually select sources. Authority that both Google and AI systems weigh when deciding who to trust. Visibility tracking that ties all of it back to real numbers. Each piece works on its own. Built together, they compound.
Technical SEO & Site Architecture
Search engines and AI models both depend on the same starting point: a site they can actually crawl, index, and parse correctly. I fix the technical issues that block that, indexing gaps, site speed, schema markup, and mobile performance, before touching content or authority. It is unglamorous work, and it is the work that determines whether anything else here is worth doing at all.
AI & LLM Content Optimization
Ranking on Google and getting cited inside a ChatGPT or Perplexity answer are different problems with different mechanics. I structure content, entities, and data specifically for how large language models select and quote sources, not just how Google scores a page. This is the same methodology behind a documented case producing 57,600 Microsoft Copilot citations for one client over six months.
Authority & Link Engineering
Authority still matters, arguably more, in a world where an AI model has to decide which sources to trust enough to cite. I build it through direct, relationship-based outreach to relevant industry sites and publications, not volume link-building. Every placement is chosen because it strengthens a real trust signal, not because it was cheap to acquire.
AI & Search Visibility Dashboards
You cannot manage what you cannot see. I track visibility across both traditional search results and AI-generated answers, so a client knows precisely where they rank, where they are being cited, and which content is actually driving qualified traffic. Every report ties back to a real, named data source, not an estimate.
Industries served
Who I work with
I work across a handful of technical B2B verticals where generic SEO advice consistently falls short of what these buyers are actually searching for.
B2B SaaS
Long sales cycles, technical buyers, and high-value commercial keywords most tools underprice.
Cybersecurity
Buyers who research extensively before contacting a vendor, and content that has to earn technical credibility.
MSP & MSSP
Compliance-driven search behaviour and a buyer group spanning technical and procurement stakeholders.
B2B Manufacturing
Specialised product lines and contractor-level search intent, built for genuine subject-matter depth.
FAQ
Questions worth asking before hiring anyone
What kind of companies do you typically work with?
Most of my work sits inside B2B SaaS, cybersecurity, MSP, and MSSP companies, plus some manufacturing clients. These are products with longer sales cycles and technical buyers, which changes how search strategy needs to work. Generic SEO advice rarely holds up in that environment.
Do you work only as an outside consultant, or can you sit inside an existing team?
Both. Some engagements run as an outside consultant delivering a full strategy end to end. Others have me working directly inside a client existing marketing team, reporting into their structure and using their existing tools and workflows rather than replacing them.
What does a typical engagement look like?
It depends on the problem. Some clients need a focused sprint, a technical audit or a specific fix delivered on a fixed timeline. Others run an ongoing monthly retainer. A few have brought me in for a defined period to work alongside their team on a specific initiative. I structure the engagement around what the problem actually needs, not a fixed package.
How do you measure whether SEO is actually working for a B2B tech company?
Rankings and traffic matter, but only as a step toward something real: qualified leads, demo requests, or pipeline. I track Google Search Console, Ahrefs, and GA4 data alongside whatever CRM or lead data a client can share, so the numbers tie back to business outcomes rather than sitting on their own.
What is different about SEO for cybersecurity, MSP, or SaaS companies?
The buyer is technical, the sales cycle is long, and a lot of the highest-value search terms have almost no volume by consumer standards but carry serious intent. Writing content that speaks credibly to an IT director or a security buyer takes a different approach than writing for a broad consumer audience, and getting that wrong is one of the most common reasons SEO fails for B2B tech companies.
How do you think about GEO and AI Overviews for B2B products?
Traditional rankings and AI-generated answers work differently. Getting cited inside a ChatGPT or Perplexity response depends on how content is structured and how clearly it establishes entities and facts, not just how it ranks on Google. I build for both at once rather than treating AI visibility as an afterthought.